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As CMOs See It: Dramatic Improvements On All Economic Fronts
The results of the February 2011 CMO Survey are in and the news is unequivocally positive. 421 top marketers shared their views to create the following portrait of healthy economy-wide, firm, and job...
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Who’s Hiring? Marketing Job Prospects
The August 2011 CMO Survey asked top marketers to report on hiring plans by responding to the forward-looking question, “Compared to the number of marketing hires last year, by what percentage will...
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Why Hire a Marketer?
The CMO survey reports that companies anticipate hiring 7.2% more marketers in the next 12 months. The survey also shows that consulting companies will experience the largest increase (+17.3%) followed...
View ArticleInvesting in Social Media
The August 2011 CMO Survey reported that companies are increasing spend on social media (from current levels of 7.1 percent of marketing budget to 10.1 percent over the next year and to 17.5 percent in...
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Outsourcing Marketing
I asked top marketers to report how much they expected their companies to outsource marketing in the next 12 months. This percentage has grown over time as shown in Figure 1. In fact the last...
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Who Outsources Marketing?
There are good reasons to outsource marketing and many companies choose to do so. Let’s look at more CMO Survey results to get a sense of what types of firms are outsourcing marketing and what...
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Social Media Spend Continues to Soar
Results from The CMO Survey, February 2012 indicate that marketers continue to increase spend on social media. In the next 5 years, marketers expect to spend 19.5% of their budgets on social media,...
View ArticleSix Reasons Marketing Budgets are on the Rise
Marketing budgets as a percent of overall firm budgets and as a percent of firm revenues are both on the rise as noted in my prior post. Why are firms spending more on marketing? Here are six reasons I...
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